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The Japanese word

蕎麦

is pronounced
soba | そば
means
soba (buckwheat noodles)
Examples:
日本では大晦日に蕎麦を食べる習慣があります。
nippon de wa ōmisoka ni soba o taberu shūkan ga ari masu.
There is a custom of eating buckwheat noodles on New Year's Eve in Japan.
Examples sourced from tatoeba.org