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The Japanese word

発売

is pronounced
hatsubai | はつばい
means
sale
Examples:
その新製品は発売中だ。
sono shin seihin wa hatsubai chū da.
The new product is on sale.
コンサートチケットは当所で発売中です。
konsāto chiketto wa tōsho de hatsubai chū desu.
Concert tickets are on sale at this office.
ミスドの焼きドーナツ、今日発売だって。買いに行こうよ。
misudo no yaki dōnatsu, kyō hatsubai datte. kai ni iko u yo.
Misudo's baked donuts are on sale today. Let's go buy some!
Examples sourced from tatoeba.org