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The Japanese word

酷い

is pronounced
hidoi | ひどい
means
cruel, violent, terrible
Examples:
彼は酷い風邪をひいた。
kare wa hidoi kaze o hī ta.
He caught a terrible cold.
神戸の荒廃は、私が想像していたとおり酷いものであった。
kōbe no kōhai wa, watashi ga sōzō shi te i ta tōri hidoi mono de atta.
The devastation in Kobe was as terrible as I had imagined.
Examples sourced from tatoeba.org